COLOR OF THE YEAR(Pantone)HONEYSUCKLE

Pantone announced their pick for 2011 color of the year and what a surprise! The color name is Honeysuckle (no, not my golden yellow “Honeysuckle” that comes from the way our white honeysuckle blossoms turn with age), a deep pink-red. Here’s what Pantone had to say about the reason for their color choice:

In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum.”